LEADING MOBILE INDUSTRY GROUPS TAP SINGLEPOINT FOR KEY ADVISORY ROLES
SinglePoint's VP of Industry Relations, Doug Busk, Joins Mobile Industry Leaders the MMA and dotMobi Advisory Group to Determine New Directions for Mobile Marketing in 2008
Bellevue, WA– March 12, 2008 - SinglePoint, the media interactivity expert in mobile, announced today that one of its top executives, Doug Busk, Vice President, Industry Relations has been elected to represent the company on two of the mobile industry's most prominent global trade groups. Busk was recently elected to the dotMobi Advisory Group's (MAG) Steering Committee, and has been elected to serve in his second term on the Mobile Marketing Association's (MMA) board of directors.
SinglePoint has taken an aggressive role in helping fuel the tremendous growth of the mobile Internet, mobile marketing and interactive TV industries by forming landmark partnerships with major worldwide broadcasters to execute large-scale mobile interactivity campaigns.
"I am honored to be elected to represent SinglePoint on the MMA's board of directors and MAG's Steering Committee," said Doug Busk, vice president, Industry Relations. "In these advisory roles, I will have the opportunity to share SinglePoint's expertise in hopes of encouraging carrier and vendors to continue to look beyond traditional voice services and embrace interactive mobile marketing programs that create exciting new content delivery and revenue channels."
The Mobile Marketing Association (MMA) is the leading global non-profit trade organization dedicated to stimulating the growth of the mobile marketing industry. With more than 500 members representing more than forty countries, the MMA brings representatives from the mobile marketing and media industries together to shape guidelines, educate marketers and discuss new directions for industry development. (http://www.mmaglobal.com)
The dotMobi Advisory Group (MAG) is an independent, not-for-profit industry forum with the overall goal of promoting the mobile web industry. It does so by determining and maintaining best practices, .mobi domain policy guidance and strategic growth initiatives associated with the mobile Internet community worldwide. It draws its members from across the range of mobile web industry stakeholders and provides a forum for participating companies to keep in touch with market trends and voice their opinions and suggestions about the future of the mobile web experience. (http://advisorygroup.mobi)
About SinglePoint™
SinglePoint is the media interactivity expert in mobile that turns viewers into active participants. SinglePoint offers a full suite of services that make it fast and easy to create, launch and manage interactive TV campaigns that work. SinglePoint's services include mobile message connectivity, applications (such as voting, polling, sweepstakes, contests, alerts, coupons clips, and tips), reporting and analytics. Powering the overwhelming majority of mobile interactivity on North American television today, SinglePoint is engaged with an audience of more than 240 million mobile users, working in partnership with mobile network and portal operations, entertainment media companies, brand managers and advertising agencies. For more information, please visit singlepoint.com.
For media inquiries, please contact:
SinglePoint
Parnaz Taheri
Bender/Helper Impact
310-694-3120
Email: parnaz_taheri@bhimpact.com
Dana Henry
Bender/Helper Impact
310-694-3130
Email: dana_henry@bhimpact.com
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