Obama Mobile, Powered by Distributive Networks and SinglePoint, Wins 2008 Mobile Messaging Award at Annual Global Messaging Congress
WASHINGTON, DC and SEATTLE, WA – May 13, 2008 - Mobile content and platform provider Distributive Networks and leading mobile interactivity expert SinglePoint today announced that Obama Mobile has won the 2008 Mobile Messaging Award in the category of the Messaging Application: Public Sector or Not for Profit. This was one of five awards presented jointly by Informa Telecoms & Media and mobile industry group, 160 Characters, during the 8th Annual Global Messaging Congress held in Cannes, France on May 8-9, 2008.
As stated in the award announcement, "To date, no other political campaign or non-profit has offered so comprehensive or so effective a mobile messaging program, and one so well customized for the true nature of the mobile medium." The Messaging Application category won by Obama Mobile recognizes "the organization that has used mobile messaging to the best effect by providing an effective information or feedback service, alerts or awareness campaign."
Obama Mobile is powered by Distributive Networks' innovative text messaging and content management platform, with messages and downloads delivered in partnership with SinglePoint, which offers a full suite of services that make it fast and easy to create, launch and manage interactive mobile campaigns. The technology was also awarded the 2008 Golden Dot Award for Best Mobile/Text Messaging Campaign.
Obama Mobile provides supporters with breaking news, issue updates, wallpapers, ringtones, and allows them to text in feedback or questions directly to the campaign. To participate, mobile device users can simply text the word GO to OBAMA (62262), or visit www.barackobama.com/mobile.
The Mobile Messaging Awards are the only industry awards that are solely dedicated to mobile messaging, and cover the whole range of mobile messaging types from SMS and MMS, to mobile IM, mobile email and voice-messaging. Nominations were open to companies from across the globe that have launched messaging products, services or initiatives since April 2007, with the winners selected by a panel of distinguished industry judges. For additional information about the 2008 Mobile Messaging Awards, visit www.globalmessagingcongress.com and www.160characters.org.
About Distributive Networks
Distributive Networks leverages its proprietary mobile content management and delivery system - and its extensive catalogue of original mobile content - to enable comprehensive, customized mobile messaging solutions for its clients across the globe. Distributive Networks' robust software platform allows organizations to launch and integrate a full range of mobile interactivity, including alerts, coupons, content downloads, real-time polling, in-venue engagement, WAP services, and end-to-end technical and customer service support. Headquartered in Washington DC, Distributive Networks is proud to serve its clients and partners across industries, including media, sports, politics, consumer products, education and public relations. For more information, please visit: www.distributivenetworks.com.
About SinglePoint™
SinglePoint is the media interactivity expert in mobile that turns viewers into active participants. SinglePoint offers a full suite of services that make it fast and easy to create, launch and manage interactive TV campaigns. Solutions include SingleBrand, SingleStudio, SingleVision and SingleLink. SinglePoint's capabilities include mobile message connectivity, premium or advertising-funded applications (such as voting, polling, sweepstakes, contests, alerts, coupons clips, and tips), reporting and analytics. Powering the majority of mobile interactivity on North American television today, SinglePoint is engaged with an audience of more than 250 million mobile users, working in partnership with entertainment, media companies, brand managers, advertising agencies and mobile network and portal operators. For more information, visit singlepoint.com.
For media inquiries, please contact:
Distributive Networks
Alison Bishop
202.289.2246
press@distributivenetworks.com
SinglePoint
Matt Meeks
Bender/Helper Impact
310.477.4647, ext. 2264
Email: matt_meeks@bhimpact.com
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